TISC Electrical
TISC Electrical approached us to re-brand and build their website.
The Challenge
TISC Electrical is not your average electrical contractor. Operating across Western Australia, their expertise spans three highly distinct sectors: everyday residential electrical work, large-scale commercial fit-outs, and highly specialized municipal traffic light systems.
The Challenge
TISC needed a digital presence that could effectively communicate with all three target audiences—homeowners, business owners, and local government bodies—without diluting their core message of safety, reliability, and precision. Additionally, they needed to establish strong local SEO authority in the competitive Perth market and showcase a highly professional, cohesive brand image that instills immediate trust.
Our Approach
As a creative studio specialising in bespoke web development, UX/UI, and digital strategy, Mintyy took a holistic approach to building TISC Electrical's online presence from the ground up.
Strategic Brand Positioning & Identity
We began by defining TISC’s core messaging. We strategised their brand strategy and designed a brandmark and identity that suited their dynamic nature. From there, we crafted an authoritative "About Us" narrative that highlighted their unique versatility—seamlessly bridging the gap between fixing a home switchboard and maintaining critical city traffic infrastructure.
Bespoke Web Design & Development
We designed and developed a custom website built on a foundation of accessibility, user experience, and modern UI. The site architecture was strategically structured to funnel users to their specific needs (Residential, Commercial, or Traffic Light Systems) while prominently displaying TISC's core guarantees: Licensed & Certified, Arrive on Time, Safety First, and Quality Guaranteed.
The Outcome
TISC Electrical now boasts a robust, high-performing digital platform that accurately reflects the scale and professionalism of their real-world operations. Through Mintyy’s seamless blend of strategic UX/UI design, targeted SEO copywriting, and sharp brand integration, TISC Electrical is perfectly positioned to capture residential leads, secure lucrative commercial contracts, and solidify their reputation as Western Australia's trusted infrastructure specialists.
