Amanda Kerr Realestate
We teamed up with a local realestate agent to assist her with bootstrapping her website after having a bad experience with another developer.
Rescue Mission: Fixing the Outsourced Mess
Many professionals attempt to save costs by outsourcing development overseas, only to find themselves with a site that is broken, slow, or impossible to update. Amanda reached out to Mintyy with a site that wasn't working and needed a local partner to "get under the hood" and make it functional.
Mintyy’s Approach:
- Infrastructure Audit: We identified why the previous build failed and stripped back the "bloat" to ensure stability.
- Zero-Loss Rebuild: To respect the tight budget, we focused on functionality over cosmetic redesign, ensuring every dollar went toward a working, high-performance engine.
Custom Rex API Integration
In real estate, manual data entry is a silent killer of productivity. Amanda needed her listings to be accurate and up-to-date without double-handling data.
The Technical Solution
Despite the modest budget, Mintyy developed a custom integration with Rex Software (Australia’s leading real estate CRM).
- Automated Sync: We built a bridge that calls the Rex API to fetch property data automatically.
- Custom Post Types (CPTs): Instead of messy "iframes" that hurt SEO, we engineered the site to create native WordPress Custom Post Types.
- The Result: Every time Amanda updates a listing in her CRM, her website automatically generates a beautiful, SEO-friendly property page.
High Performance on a Lean Budget
Typically, custom API integrations and full site rebuilds can cost upwards of $5,000–$10,000. Mintyy delivered a professional, automated solution for roughly $1,000 by:
- Prioritising logic and utility over unnecessary aesthetic flourishes.
- Leveraging efficient coding practices to bridge the gap between Rex and the website.
- Providing a scalable foundation that Amanda can grow as her business expands.
Key Outcomes
- Hands-Off Maintenance: Property listings now update themselves, saving hours of admin time weekly.
- Local Reliability: Amanda now has a Perth-based partner she can trust to keep her digital office running.
- SEO Advantage: Because listings are "Custom Post Types" (and not just embedded from another site), they are indexed by Google, driving more organic traffic to her brand.
