Internal Project

Mintyy Dynamic QR Codes

A mockup of the Mintyy Dynamic QR Codes website on mobile.
Oerview

We got sick of paying premium for dynamic QR codes, so we built our own.

Year2025
ScopeDev | DevOps
LocationPerth, Australia

In the fast-paced Perth hospitality and real estate markets, information changes daily. A static QR code printed on 5,000 menus or a massive billboard is a liability; if the destination URL changes, the print is wasted.

We engineered Mintyy Dynamic QR Codes to decouple the physical print from the digital destination. Our dynamic redirection engine allows businesses to update their links in real-time without ever touching the original code. Whether you’re swapping a seasonal menu or updating a property listing, your physical assets remain permanent, while your digital strategy remains agile.

Analytics That Drive Local Strategy

A scan is more than just a click—it’s a data point. Most generic QR generators provide "black hole" statistics. We built a comprehensive analytics suite into Mintyy QR that tracks the who, when, and where of every interaction.

Perth marketing teams can now see exactly which physical locations are driving the most traffic, what devices their customers prefer, and peak engagement times. This level of insight transforms a simple QR code into a powerful attribution tool, allowing for data-backed decisions on where to place physical signage for maximum ROI.

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We acknowledge the Whadjuk Nyoongar people as the Traditional Owners of the lands and waters where Perth city is situated today, and pay our respect to Elders past and present.