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We acknowledge the Whadjuk Nyoongar people as the Traditional Owners of the lands and waters where Perth city is situated today, and pay our respect to Elders past and present.
Many entrepreneurs start their journey as a Sole Trader. They register their domain using their personal ABN. A few years later, the business takes off, and they restructure into a Pty Ltd (Proprietary Limited) Company. As part of that process, the old Sole Trader ABN is often cancelled. What happens next?
Coming from a well-structured agency background, one of the first things I prioritised at Mintyy was getting rid of "cowboy coding." We’ve all seen it: a developer making "quick fixes" directly on a live website, only to have the whole thing crash five minutes later.
Imagine spending months refining your brand strategy and thousands on a high-performance website, only to have your logo look like a fuzzy, pixelated relic from 1998 when viewed on a 4K monitor. It sounds like a minor technical detail, but the format of your logo is the literal foundation of your brand’s visual future.
